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Mary Kay Partners with Global Shea Alliance

The new partnership aligns with Mary Kay's commitment to sustainability and its mission to empower women around the world.

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By: Marie Redding

Senior Editor, Rodman Media


Mary Kay is excited to announce its membership in the Global Shea Alliance (GSA), a non-profit industry association that designs, develops and delivers strategies that drive a competitive and sustainable shea industry worldwide.

The new partnership aligns with Mary Kay’s commitment to sustainability and its mission to empower women around the world—and aims to spearhead initiatives aimed at enhancing the economic well-being of shea collectors and processors, as well as undertaking crucial efforts to restore degraded parklands in West Africa.

The GSA’s mission is to promote an inclusive value chain while fostering a pre-competitive and business-driven industry. It helps to ensure sustainability and maintain confidentiality in all transactions with its stakeholders.

Deborah Gibbins, chief operating officer at Mary Kay, says, “This partnership marks a significant step in our journey to promote sustainable beauty practices. By collaborating with the GSA, we aim to further harness the transformative potential of shea in skincare and cosmetics.”

Mamatou Djaffo, president of the Global Shea Alliance, expressed her enthusiasm about the new partnership. “We extend a heartfelt welcome to Mary Kay…their stellar reputation as champions of corporate social responsibility and sustainability perfectly aligns with our mission. We are thrilled at the prospect of collaborating with Mary Kay to drive substantial positive change within the cosmetics industry.”

Earlier this month, Mary Kay hosted Aaron Adu, GSA Managing Director, and Olawunmi Osholake, GSA Deputy Managing Director, at its manufacturing facility, the Richard R. Rogers (R3) Manufacturing / R&D Center in Lewisville, Texas, U.S.A. for a site visit followed by a meeting exploring synergies and engagement opportunities.

Read More

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